The Advantages and Disadvantages of a Brochure Design

A brochure is a popular form of advertising and marketing a company, product or service. It plays a major role to establish brand identity of a business and expand its customer base. Although brochures are brief and concise, they instantly capture attention of the potential customers. While an appealing brochure design is an effective advertising element, it has its own set of limitations. This article will outline the major advantages and disadvantages of brochure and how they affect the advertising aspects of a business.

Advantages

• Flexibility

Brochures offer range of ideas in terms of designs and decorations. You can place pictures on different folds on a brochure, each representing the information mentioned. Furthermore, you can choose from variety of templates for your brochure designs.

• Portability

Brochures are brief and compact. This makes them more adaptable and flexible in terms of advertising and portability. People can carry them or put them in the pocket. Due to their brevity, companies more often go for a brochure than a flier as an advertising and marketing tool.

• Time-Effective

Creating a brochure is a more time-effective tool than any other advertising methods. There is no need to craft brochures for a specific target audience or group of people and you can easily send them to a wider audience through mail.

Disadvantages

• High Costs for Materials and Prints

While a brochure is versatile and adaptable, it costs more than other advertising methods. You need to hire a professional advertising agency or graphic designer to offset the differences in the subtle nuances in margins and fonts of a brochure. Also, the companies have to produce brochures in large quantities so it incurs them a good amount of money in the print and materials costs.

• Space Limitations

Brochures have limitations in terms of space to showcase a product or service. Brochures offer information in bulleted points and pictures that alone fail to satisfy the readers. Customers need detailed information than just appealing pictures.

• High Distribution Costs

Brochures are produced considering the specific customers, so you have to pay for mailing and dissemination costs of the distribution process. This will translate into more overall costs in the end due to more than one mode of distribution.

• Environmental Hazards

Brochures are not eco-friendly tools of advertising. Most of the time, they are reproduced before they are fully used up, making the environment prone to their hazards.