Do You Know These Significant Elements of an ideal Logo Design?

Logo is one of the most essential factors that keep the engine of a business revved up and running. It can be a typographical presentation of your brand or a blend of both typography and graphics. There is no doubt that a phenomenal logo can do wonders for a business and take it to the higher-echelon. However, the main problem is that phenomenal logos are not that easy to make.

Basically, the main purpose of this emblem is to reflect the mission statement of your brand and its ethics. An attractive emblem gives a sense of assurance with quality. This emblem or symbol becomes the identity of your business for decades. Therefore, it is suggested that one must create a remarkable brand-identity.

Majority of people don’t have the idea of how a logo should look. Some consider using complex patterns with the hope of making it outstanding, while some use multiple color schemes to make it flashy. Let’s take a look at the important elements that an ideal logo should contain.

* Simple but Compelling – If you just take a glance at some famous brands you will notice that they have really simple logos such as Nike. Though this brand has a simple brand-identity yet it is popular all over the world. Experienced designers always follow only one rule: KISS (Keep it simple silly). Simplicity is also important because it enhances the value of a logo. Keeping a logo simple yet aesthetically pleasing is a skill that graphic designers develop over the years.

* Business Value and Ethics – Given that logo acts as a representative of your business, thus it is important that your business ethics and value should be incorporated in it. It should reflect the credibility of your company and only then the target-audience will be attracted to your brand.

* Adaptable – Adaptability is one of the vital features of an ideal logo. When a company creates a logo, it uses this brand-identity on mediums like stationeries, cards, brochures, banners, billboards, etc. Therefore, it should be flexible so that it can be embossed on any medium without damaging the quality.

* Unforgettable – Unforgettable logos are those that have brilliance, elegance and creativity. Many famous brands have simple logos but they are recognized all over the world. An impactful logo always evokes the image of your brand-identity, thus making it unforgettable.

Inspirational Logo Design Trends In 2012

Trends, in other words fads, tend to change every now and then. Though trends in logos are also no exception however its significance remains the same throughout the ages, i.e., to represent a business. Every famous brand prints it internationally-recognized logo on every medium – stationeries, brochures, cards and billboards – and on every advertisement to promote its products and services. Some of them have kept the same logo untouched for decades while some have altered the logo from time to time.

Logos should be crafted in a manner that reflects the true worth of your brand. Remember that it is not the work of a single designer but the joint efforts of a whole team of designers. The most important feature of a mind-blowing logo is that it should be compelling to the target-audience. It should give them the sense of reliability so that they don’t hesitate to avail the product. In addition to that it should be timeless otherwise the whole purpose of captivating the audience and getting imprinted in their mind would be for nothing.

As we said earlier, logos tend to change with the current trends. A logo created four years ago may not look attractive in the current year. Likewise, the designs that look attractive in present may not look the same in four years. Therefore, it is highly important that designers should keep themselves up to date with the latest fads.



There are many latest logo design fads that have emerged in the year 2012. Some famous brands like eBay decided to do a little makeover on their logo. They removed the transparency and transformed the logo into a simplest form. There are some latest logo design fads highlighted by Logo Lounge such as transparent links, icon clusters, watercolor, potato chip, anaglyphs, selective focus, woven, twined, sprout, peel, sphere carving, apps, tessellation, arc twists and cousin series.

Let’s take a quick look on essential elements of a logo, which you will find them in famous brands as well.

• Simple: A logo with the combination of creativity and simplicity can win the heart of masses in an instant.
• Philosophy: There should be a meaning behind the logo otherwise it will fail to represent the business.
• Memorable: Without it, you cannot expect your audience to remember it for long.
• Scalable: Should be created in a manner that fits on every medium it is imprinted.