Thursday, 29 November 2012

Key Elements of an Ideal Logo Design

It is true that finding the right company to build an effective logo for your brand is difficult and sometimes quite hectic as well. A client has to look for many things before finalizing the company such as their own budget, the company’s efficiency in logo designing and their credibility. However, this is only half of the job. The main problem arises when you don’t know about the elements that make up an ideal logo.

Following are some important elements that excellent logos possess:

Simplicity – Ideal Design

Simplicity is the key to grabbing the attention of your target-costumers. If you look around you will observe many popular brands having really simple logos. Yet, the audience can easily distinguish their brands upon looking at their logos such as Nike, Toyota, Pepsi, etc. By simple it doesn’t mean that you may use dull and boring colors, but it means that the color scheme and design pattern should be easy, plain yet attractive. Moreover, simple logos tend to be fixed in the mind or memories of people. So, whenever they look at your emblem they will immediately realize the name of your brand.

Scalable – Can be Imprinted on all Mediums

Scalability is another great feature of an ideal logo design and it is very essential, especially for small-scale businesses. An ideal logo is one that can be imprinted on any medium or platform regardless of the size. Be it on stationeries, billboards or t-shirts, a logo should always keep the quality intact.

Colors – Scheme Plays Major Role

A color is what expresses the idea of your emblem. If you look at some color schemes of popular logos you will understand why their brands are so popular. Moreover, you will also notice that popular brands only use one or two color combination in their logos and not more than that. Even some logos only use black and white.

Uniqueness – Make it Outshine the Competitors

The main purpose of your logo will be ceased to spread to the audience if the brand-identity of your company is not distinct. The audience will only be able to identify your brand if your logo is different from the rest of the competitors.

The 4 aforementioned elements are very critical in making or breaking the effectiveness of your company’s logo. Therefore, before hiring a designer, review their portfolio and see if their designs met these specifications or not. Good Luck!

Effective Flyer Design Tips for Startups

It is of utmost importance to advertise your products and services effectively if you want to enjoy higher profit. It is a critical factor which needs high consideration especially for the online businesses. The online business world is getting tougher and competitive day by day. In the online market, it all depends on how you present your products and how you demonstrate its features to drag potential-visitors to your brand. Here, a compelling flyer can greatly assist you in drawing the attention of the audience to your brand, thus improving your conversion at a rapid pace.

A flyer helps a company in advertising their products and services in a potential market. It exhibits the details – that potential-consumers look for – in an attracting manner. It shows an appealing image of your brand with a professional touch. A flyer reflects the main purpose of its existence in the market. It tells the audience its ethics and objective. Flyers are one of the most creative yet result-oriented tools that are used today solely for promotion purposes. Therefore, heed to the following set of tips in order to create appealing flyers.

Appealing Color Scheme

Colors are what attract our eyes. They create a sense of joy and passion. Each color has its own philosophy or cultural meaning. To understand which color would be suitable for your company’s flyer, you first need to analyze your product and your company’s objective. The best way to know the right color choice for your flyer, seek the assistance of a professional designer.

Focus on the Design

Get the design right! This should be your first priority when it comes to working on the looks of your flyer. The design of the flyer may either be simple or stylish. For instance if you are running a dental clinic, the flyer can be designed in a tooth-shaped style. However, ensure that such style doesn’t affect the space for the content of your flyer.

Emphasize Key Elements

There must be some features of your company or your brand that you want to tell about to your audience. The best way to draw their attention to those elements is by highlight them. Highlighting key points can be done through numerous methods like bold, underline, etc.

Catchy Content

The content of the flyer should be composed in a catchy manner. The main purpose of a flyer is to draw attention and if the content fails to achieve this purpose, then there is no use of your flyer. Therefore, make sure that the content is concise and appealing.

Tuesday, 27 November 2012

How to Squeeze More Sales from Ad Banner Campaigns

Driving hordes of traffic, generating huge bunch of leads and earning huge sales are things that one cannot even imagine without running an ad banner campaign. Yes, you heard it absolutely right. An Ad banner campaign is an ideal method to spread brand awareness among the target audience. Online businesses use compelling banner designs to attract more traffic and turn them into leads. However, making the most from this effective advertisement method isn’t as easy as it may sound, unless you keep in mind the following important tips.

Consider Your Audience First:

It is highly important that one should understand their target-audience before creating banner ads. These ads directly influence the minds and actions of potential audience. Therefore, it is important that one must be completely aware of their preferences, likings and needs. Never assume your audience as a crowd but as a single person. This way you can easily determine the needs of a target individual.

Reduce Banner Load Times:

Banners are only deemed effective if they appear immediately on your screens. Reducing the load time of a banner ad can really affect your promotional campaign. Try to keep the file size as minimum as your possibly could; however without breaking its quality. Visitors never spend too much time on a single page. So, reduce the load up time of your banner to make it more effective.
 Use Compelling Ad-Copy:

A banner without an attractive ad-copy is useless. Other than the design of the banner, it is the copy that attracts the attention of the visitors. If you are successful in grabbing their interest, then they will definitely click your ad otherwise they will ignore it. It is also suggested that one must hire a copywriter to write lead generating ad-copies.
  Keep It Concise:

It is also an important thing to remember that visitors never read long-winded ad-copies. To them such copies seem spam. Moreover, there is not enough space on a banner to write three to four lines pitch. Therefore, it is suggested that the copy should be as concise as possible.


A Call-to-Action is a Must:

Last but not least, never publish
your banner design without a call-to-action. It is most important feature of a banner design and without it your ad campaign is completely useless. Just think what your visitor would do after he sees your banner. What sort of action there is you want him to take?

Build a Vibrant Brand-Identity for Your Corporate With Animated Logo

Numerous sorts of symbolic representations have been used since time immemorial. From ancient civilizations to Egyptian and now to the modern times, symbols have been used by humans to represent something or to express their thoughts. In ancient times, these symbols were used by the people to make a stone journal expressing their culture or how they used to live in those times. Now in this modern era, the same idea of using symbols is now being used by corporate and organizations. They call this symbol a Logo.

A corporate logo is a piece of artwork that represents the trustworthy image or credibility of a business. Another function of a logo is to give a solid identity to a product or service so that consumers can recognize the manufacturer. Since crafting a highly-attractive artwork isn’t a very easy job as it requires a large pool of creativity and freedom. Now you must be wondering why I mentioned freedom? Well, when I mentioned freedom I meant freedom of expression. Yes, a designer should be free to express his thoughts in whatever manner he likes; after all he is the one designing the logo. Therefore, putting restrictions or limitation on him would probably not give you the result you desire.

Anyway, as technology has evolved to a whole new level, the logo industry has advanced as well. Now you can express the mission of your corporate and its vision to your target audience in a more enhance logo, commonly referred to as animated logo.

In an animated logo, the effects and graphical details of the artwork becomes more visually improved and compelling. Such graphically enhanced logos attract the roving eyes of the target-audience or potential consumers in a more effective manner. However, these logos can only present your brand-identity on web-based applications – unless a next-generation business card is introduced like those you see in sci-fi movies.

The trends in animated logo design are evolving from time to time. From simple gifs to complete animated logos, this industry has evolved quite significantly. If you have established a new online portal of your business, then you must consider getting an animated brand-identity that signifies the mission statement of your company in a more astounding manner.

Remember that animated logos are a bit more costly than simple logos since designers have to use numerous animation tools to build you such terrific logos. However, if you see the bright side, you are just investing on an important asset that will bring you more profit.