Tuesday, 30 July 2013

The Advantages and Disadvantages of a Brochure Design

A brochure is a popular form of advertising and marketing a company, product or service. It plays a major role to establish brand identity of a business and expand its customer base. Although brochures are brief and concise, they instantly capture attention of the potential customers. While an appealing brochure design is an effective advertising element, it has its own set of limitations. This article will outline the major advantages and disadvantages of brochure and how they affect the advertising aspects of a business.


  • Flexibility
Brochures offer range of ideas in terms of designs and decorations. You can place pictures on different folds on a brochure, each representing the information mentioned. Furthermore, you can choose from variety of templates for your brochure designs.

  • Portability
Brochures are brief and compact. This makes them more adaptable and flexible in terms of advertising and portability. People can carry them or put them in the pocket. Due to their brevity, companies more often go for a brochure than a flier as an advertising and marketing tool.

  • Time-Effective
Creating a brochure is a more time-effective tool than any other advertising methods. There is no need to craft brochures for a specific target audience or group of people and you can easily send them to a wider audience through mail.


  • High Costs for Materials and Prints
While a brochure is versatile and adaptable, it costs more than other advertising methods. You need to hire a professional advertising agency or graphic designer to offset the differences in the subtle nuances in margins and fonts of a brochure. Also, the companies have to produce brochures in large quantities so it incurs them a good amount of money in the print and materials costs.

  • Space Limitations
Brochures have limitations in terms of space to showcase a product or service. Brochures offer information in bulleted points and pictures that alone fail to satisfy the readers. Customers need detailed information than just appealing pictures.

  • High Distribution Costs
Brochures are produced considering the specific customers, so you have to pay for mailing and dissemination costs of the distribution process. This will translate into more overall costs in the end due to more than one mode of distribution.

  • Environmental Hazards
Brochures are not eco-friendly tools of advertising. Most of the time, they are reproduced before they are fully used up, making the environment prone to their hazards.

Thursday, 25 July 2013

Custom logo design help

Branding a product is the most important aspect of a business in this modern era. This provides the business a unique identification and helps it recognized by its customer base. However, to stand out in the current influx of different businesses, an appealing custom logo design is truly an effective and viable idea. A logo is the true representative of a company and considered as an effective way to communicate with customers. 

A custom logo is the face of a company, organization and business and plays an important role in creating brand recognition and helps them to send product messages to their target customer base. Making an appealing logo design that is both stylish and contemporary is the best way to catch the attention of your target audience. It is indeed a challenging task that requires both creativity and expertise.

Expert custom logo designers understand the modus operandi required to reflect the image of your company in a true manner.

They keep in mind every aspects of logo design while making an effective custom logo design. They effectively blend the ideas and creativity and transform them into an appealing logo that reflects the true motto of a company. These designers put the accurate composition of color, style and size of a logo to produce a design that is a perfect manifestation of a company. They are remarkably professional in transforming ideas into designs according to the requirements of a company.  

A creative and superior quality logo design can also save a valuable amount of money while marketing your brand, therefore, you should get the services of experienced and competent professionals to achieve you required goals. 

Custom logo design services offer different package for their customers. These packages are made to fit as per the budget and necessities of an individuals and ventures. There are also many professional cheap logo designers who offer affordable packages to cater to every business.

If you are a new comer in business and want to get a custom logo design for your brand then you can find different businesses on the internet that are offering the service at affordable rate.