Not long ago it was difficult to create a website without first understanding HTML, coding, and the many complexities of programming. Today, you don't have to be a rocket scientist to have a good blog or website because of things like WordPress. This is a platform used by millions of people around the world in order to easily and quickly builds blogs or sites, and even some applications, without a lot of background knowledge or skill.
The thing about this is that it can still be a very plain and "white toast" sort of entity when WordPress is used, and that is why WordPress templates are the next part of the process.
Take a Single Example
A young woman wanted to start a gluten free baking company. Her vision was pretty simple - market herself locally and sell directly to the local grocery stores, food stores, and even a few restaurants or bakeries.
She knew that she would have to create a website, use social networking to spread the word, and even do some online marketing if she wanted to succeed. She used WordPress to begin building a site, but she really didn't feel that the looks of the blog and site were a good reflection of her brand or even her industry. She then found a site with themes and located a wide range of "foodie friendly" designs.
She was able to choose the right color palette, integrate some complex galleries of images and menus, and even use a shopping plugin that integrated with a payment site to take online orders.
Because of the use of WordPress, the site was optimized straight out of the box and the young woman only had to do a limited amount of work to get right to the top of the local search results. She also found it incredibly easy to integrate her sites with her social networks and made her pages really fun places to visit.
The girl wanted a well designed site, but didn't have any of the "chops" necessary to do this. She turned to WordPress themes to deliver the pre-packaged design solutions required, and she found tremendous success because of it.
Whether your business is high tech, earthy, old-fashioned, or just about anything else, there are themes that can help you create the exact image you want, and which are much more than just the design. You can get optimal functionality and great looks when you rely on WordPress themes.