Thursday 29 November 2012

Key Elements of an Ideal Logo Design



It is true that finding the right company to build an effective logo for your brand is difficult and sometimes quite hectic as well. A client has to look for many things before finalizing the company such as their own budget, the company’s efficiency in logo designing and their credibility. However, this is only half of the job. The main problem arises when you don’t know about the elements that make up an ideal logo.

Following are some important elements that excellent logos possess:


Simplicity – Ideal Design

Simplicity is the key to grabbing the attention of your target-costumers. If you look around you will observe many popular brands having really simple logos. Yet, the audience can easily distinguish their brands upon looking at their logos such as Nike, Toyota, Pepsi, etc. By simple it doesn’t mean that you may use dull and boring colors, but it means that the color scheme and design pattern should be easy, plain yet attractive. Moreover, simple logos tend to be fixed in the mind or memories of people. So, whenever they look at your emblem they will immediately realize the name of your brand.

Scalable – Can be Imprinted on all Mediums

Scalability is another great feature of an ideal logo design and it is very essential, especially for small-scale businesses. An ideal logo is one that can be imprinted on any medium or platform regardless of the size. Be it on stationeries, billboards or t-shirts, a logo should always keep the quality intact.

Colors – Scheme Plays Major Role

A color is what expresses the idea of your emblem. If you look at some color schemes of popular logos you will understand why their brands are so popular. Moreover, you will also notice that popular brands only use one or two color combination in their logos and not more than that. Even some logos only use black and white.

Uniqueness – Make it Outshine the Competitors

The main purpose of your logo will be ceased to spread to the audience if the brand-identity of your company is not distinct. The audience will only be able to identify your brand if your logo is different from the rest of the competitors.

The 4 aforementioned elements are very critical in making or breaking the effectiveness of your company’s logo. Therefore, before hiring a designer, review their portfolio and see if their designs met these specifications or not. Good Luck!

10 comments:

  1. This is very nice post yhis post content are too good i m very like it and very creative logo collection i appreciate ure post Web design

    ReplyDelete
  2. Hey! great article. very helpful. The information is very well written and very well explained. Thank you for sharing.
    website design fort lauderdale

    ReplyDelete
  3. This comment has been removed by the author.

    ReplyDelete
  4. Awesome blog, I must say.The strategies you have discussed here are too useful to Avoid Logo Fails. Thanks for sharing, Keep sharing your blogs. TY :) Try our Logo Maker and design your business logo within few minutes.

    ReplyDelete
  5. The major key element which should be present is the simplicity in the logo that custom logo design services should be simple enough to complete her vision as we can say that simplicity is the best policy so logo should be simple and unique and scable that can be adjusted with other mediums and it should be unique so that it can stand among the competitor.

    ReplyDelete
  6. As logo is the need of every business so logo should be designed in a creative way and you can hire the logo redraw service to make your work done in a specialised way.

    ReplyDelete
  7. Amid the continuous procedure of the signage venture, take the required breaks, plug in your ear telephone and let your psyche to wander unreservedly. It works up your psyche, empowering you to concoct new planning thoughts. logo design service

    ReplyDelete